client: NBC/USA Network focus: Broadcast Graphics
Cannonball is a brand new competition series on USA Network, featuring contestants taking on wild, water-based challenges. King Penguin created the full broadcast graphics package for Cannonball, developing a style that incorporated elements of a traditional sportscast while still matching the fun, comedic tone of the show. We produced wipes, bumpers, and lower
thirds to seamlessly work into the broadcast, as well as a leaderboard to help track the competition results. In addition to the show package, King Penguin designed techy on-screen elements to highlight different aspects of the challenges, and to illustrate the contestants’ performances in comedic instant replays.