client: MAK Pictures focus: Motion Graphics
King Penguin created a thematic title sequence for a pilot involving prize winnings. The client desired a Madmen-style open, featuring creative that had a fun, vibrant feel. We used the visual of a briefcase full of money to move the viewer through various prize
challenge scenes, before landing on a logo resolve. In addition to the title sequence for Risky Business, we developed matching lower thirds and full-screen info-graphics to further the viewers’ understanding of the prize money at stake.